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Social Media Specialist
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Responsibilities
Manage Social Media marketing campaigns and day-to-day activities including:
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
Set up and optimize company pages within each platform to increase the visibility of company’s social content.
Moderate all user-generated content in line with the moderation policy for each community.
Create editorial calendars and syndication schedules.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
Required Skills:
- Perfect English speaker with excellent creative writing skills.
- Well-read and has good general knowledge
- Ability to merge both creative side of marketing and analytical side.
- In-depth knowledge and understanding of Social Media platforms.
- Working knowledge of the blogging.
- Ability to maintain sales relationships.
- Team player that can lead and guide other employees.
- Understanding of technical matters and can pick up new tools.
- Principles of SEO including keyword research is a plus.
- Tools i.e. Photoshop, adobe premiere is a plus.
- Photography and video is a plus.
Experience:
2+ years of relevant experience.
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