Responsibilities
Manage Social Media marketing campaigns and day-to-day activities including:
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
- Set up and optimize company pages within each platform to increase the visibility of company’s social content.
- Moderate all user-generated content in line with the moderation policy for each community.
- Create editorial calendars and syndication schedules.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
Required Skills:
- Perfect English speaker with excellent creative writing skills.
- Well-read and has good general knowledge
- Ability to merge both creative side of marketing and analytical side.
- In-depth knowledge and understanding of Social Media platforms.
- Working knowledge of the blogging.
- Ability to maintain sales relationships.
- Team player that can lead and guide other employees.
- Understanding of technical matters and can pick up new tools.
- Principles of SEO including keyword research is a plus.
- Tools i.e. Photoshop, adobe premiere is a plus.
- Photography and video is a plus.
Experience:
2+ years of relevant experience.