Search Engine Optimization or SEO has become a buzz word in today’s digital world. The main purpose behind SEO is to generate traffic from FREE and ORGANIC search results on search engines like Google, Yahoo or Bing. All search engines have a primary purpose and that’s to list and rank the most relevant pages related to the user’s keyword search. Search engine crawlers scan various content as text, images and videos to guarantee relevant results.
The reason behind optimizing your website is to ensure that search engines are able to detect it while the user is searching for specific topics.